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Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual females, too little money for marketing intended she’d head to nightclubs armed with containers of spirits.
” when you look at the beginning we’d head to nightclubs by having a container of sambuca within one hand, and tequila within the other, and encourage girls to download the application in substitution for a go, ” states the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing away from portable toilets handing out wc paper with leaflets marketing the application.
This is back 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then traction that is further gaining to good recommendations.
Established in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, also to be when you look at the dense regarding the burgeoning social networking scene, the Her application now has one or more million feminine users throughout the world.
Her was created from Ms Exton’s frustration with existing lesbian dating web sites and apps, which she did not think had been good enough.
She states industry had been dominated by “dating internet internet internet eharmony price sites that have been initially made for homosexual males, and tuned red for lesbians”.
Ms Exton had an internal company knowledge for this because during the time she had been doing work for a London-based branding agency, where her client made dating platforms. Continue reading Exactly just exactly How Robyn Exton grew popular lesbian dating application Her